How to run an SEO audit on your website
December 4, 2020
Why you should run a regular competitor analysis
December 2, 2020
In this first feature post in the series, I show you how and why you should run a regular digital competitor analysis. What is a digital competitor analysis? A digital competitor analysis is a study of your direct and indirect competitors’ websites and other digital channels. HubSpot defines it as: “A strategy where you identify …
How to give your website a boost with a health check
November 23, 2020
The global economy is on a knife-edge. Businesses are closing at an unprecedented rate. And in light of repeated lockdowns and a shift towards remote working, the ones that remain are being forced to adapt to a digital approach in order to survive in these turbulent times. According to Mastercard, in May of this year …
How to get senior management support for your optimisation program
August 5, 2020
I know from experience how hard setting up an optimisation program in an organisation can be. Early on most people don’t know, understand or care what it is you’re trying to do, so getting internal buy-in from stakeholders and senior management can be a thankless task. In this post I outline seven steps that you …