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How to run an SEO audit on your website

In my previous post in this series I showed you how to run a digital competitor analysis, so you can get an idea of the marketing strategies and activities that your competition is using, and then use that knowledge to get an advantage over them. In this post I show you the steps you can …

Why you should run a regular competitor analysis

In this first feature post in the series, I show you how and why you should run a regular digital competitor analysis. What is a digital competitor analysis? A digital competitor analysis is a study of your direct and indirect competitors’ websites and other digital channels.  HubSpot defines it as: “A strategy where you identify …

How to give your website a boost with a health check

The global economy is on a knife-edge. Businesses are closing at an unprecedented rate. And in light of repeated lockdowns and a shift towards remote working, the ones that remain are being forced to adapt to a digital approach in order to survive in these turbulent times. According to Mastercard, in May of this year …