Better digital decisions, powered by experimentation

Acquitain helps teams move beyond opinion-led optimisation by embedding structured experimentation frameworks that reveal what works, what doesn’t, and why.

How we can help you

Our core services:

CRO & Experimentation

We identify where and why performance breaks down across your key journeys, then design structured experiments to validate improvements before they are scaled. Our approach reduces risk, replaces guesswork with evidence, and helps you make confident, data-informed decisions about what to change and what to leave alone.

UX Insight

We analyse how visitors actually experience your website — where they hesitate, misunderstand, or drop off — and uncover the behavioural drivers behind those moments. Through structured UX diagnostics and behavioural insight, we clarify what’s preventing progress and where meaningful improvement opportunities lie.

Copywriting

We write clear, persuasive copy informed by UX insight and experimentation. By addressing uncertainty, clarifying value and guiding decision-making at key moments, our messaging supports stronger engagement and conversion — not just better words, but better outcomes.

The Team

Find out a bit more about us...

Andy McKenna
Director & Co-Founder
Andy has 20+ years’ experience delivering commercially successful CRO and experimentation programmes across the UK, US and Australia. He has built the CRO function for several FTSE100 & Fortune 500 brands, and now focuses on experimentation strategy, capability building and CRO education for enterprise organisations.
Sam McKenna
Director & Co-Founder
Sam has 20+ years’ digital marketing experience, and has run her own digital agency in Sydney and a consultancy in the UK. She now specialises in UX-led optimisation, copy writing and digital marketing strategy.

Contact

Get in touch if you’d like to improve how your customers experience your website, reduce decision friction, and make more confident, evidence-led improvements. We’d love to start the conversation.