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conversion rate Archive

How to build CRO into your website redesign

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Post updated April 2024. The website redesign is not what it was. ‘Radical’ website redesign – where you carry out a ‘big-bang’ overhaul of your site – is becoming less common these days. It’s now been replaced by what’s known as Evolutionary Site Redesign, or ESR for short. This is a good thing, and there …
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What’s a conversion? And why’s it so important?

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What’s a conversion? What’s a conversion rate? In this post I explain what they are, and why they are so important. We constantly hear marketers talking about website conversions and conversion rates. But what are they? It’s actually pretty simple. Formula for conversion rate A conversion happens when a visitor to your website does something …
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How to check your website is converting visitors

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In this blog post series I’m showing you what you can do to give your website a health check. In the first post I showed you how running a robust competitor analysis of websites in and outside your industry can help you benchmark how well your site is doing against others in its field.  Then …
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How to give your website a boost with a health check

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The global economy is on a knife-edge. Businesses are closing at an unprecedented rate. And in light of repeated lockdowns and a shift towards remote working, the ones that remain are being forced to adapt to a digital approach in order to survive in these turbulent times. According to Mastercard, in May of this year …
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