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conversions Archive

What’s a conversion? And why’s it so important?

What’s a conversion? What’s a conversion rate? In this post I explain what they are, and why they are so important. We constantly hear marketers talking about website conversions and conversion rates. But what are they? It’s actually pretty simple. Formula for conversion rate A conversion happens when a visitor to your website does something …

10 reasons why test and learn can benefit your organisation

If you haven’t yet started a ‘test and learn’, or continuous optimisation, strategy for your organisation, now is a great time to start. Here are ten of the main benefits: It’s simple Getting started with digital optimisation doesn’t need to be hard. There are low-cost testing tools on the market that allow you to split …