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ESR Archive

How to build CRO into your website redesign

Post updated April 2024. The website redesign is not what it was. ‘Radical’ website redesign – where you carry out a ‘big-bang’ overhaul of your site – is becoming less common these days. It’s now been replaced by what’s known as Evolutionary Site Redesign, or ESR for short. This is a good thing, and there …