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experimentation Archive

How to build CRO into your website redesign

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Post updated April 2024. The website redesign is not what it was. ‘Radical’ website redesign – where you carry out a ‘big-bang’ overhaul of your site – is becoming less common these days. It’s now been replaced by what’s known as Evolutionary Site Redesign, or ESR for short. This is a good thing, and there …
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7 ways to embed a test and learn culture in your organisation

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Innovation is the key to success. The companies that are succeeding today are the ones that have recognised that they cannot stand still. They need to adapt and innovate with new products and services, and be able to bring them to market quicker than their competitors. Einstein said “we cannot solve the problem with the same …
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Test and learn – or die

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It’s a bitter truth, but these days in business there is no option but to try to continuously improve your products and services. Competition is simply too fierce, and those that aren’t constantly striving to keep a step ahead of their rivals are unlikely to succeed. The days of launching a product and leaving it …
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10 reasons why test and learn can benefit your organisation

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If you haven’t yet started a ‘test and learn’, or continuous optimisation, strategy for your organisation, now is a great time to start. Here are ten of the main benefits: It’s simple Getting started with digital optimisation doesn’t need to be hard. There are low-cost testing tools on the market that allow you to split …
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