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optimisation organisation Archive

10 reasons why test and learn can benefit your organisation

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If you haven’t yet started a ‘test and learn’, or continuous optimisation, strategy for your organisation, now is a great time to start. Here are ten of the main benefits: It’s simple Getting started with digital optimisation doesn’t need to be hard. There are low-cost testing tools on the market that allow you to split …
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How to make your company an ‘optimisation organisation’

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The term optimisation organisation has now become part of the vernacular in digital marketing circles. It represents the panacea for organisations that aspire to a culture of continuous improvement by adopting test and learn activities. In this blog post, I outline 12 things that you should do to become an optimisation organisation. 1. Start thinking …
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