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How to build CRO into your website redesign

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Post updated April 2024. The website redesign is not what it was. ‘Radical’ website redesign – where you carry out a ‘big-bang’ overhaul of your site – is becoming less common these days. It’s now been replaced by what’s known as Evolutionary Site Redesign, or ESR for short. This is a good thing, and there …
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What’s a conversion? And why’s it so important?

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What’s a conversion? What’s a conversion rate? In this post I explain what they are, and why they are so important. We constantly hear marketers talking about website conversions and conversion rates. But what are they? It’s actually pretty simple. Formula for conversion rate A conversion happens when a visitor to your website does something …
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How to give your website a health check – series wrap-up

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In this blog post series I’ve shown you how you can give your website a health check. With the global economy in the shape it’s currently in, and with more and more companies being forced to move online in order to survive, it’s never been more important to have a website that is fully optimised …
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How to check your website is converting visitors

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In this blog post series I’m showing you what you can do to give your website a health check. In the first post I showed you how running a robust competitor analysis of websites in and outside your industry can help you benchmark how well your site is doing against others in its field.  Then …
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