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7 ways to embed a test and learn culture in your organisation

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Innovation is the key to success. The companies that are succeeding today are the ones that have recognised that they cannot stand still. They need to adapt and innovate with new products and services, and be able to bring them to market quicker than their competitors. Einstein said “we cannot solve the problem with the same …
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Test and learn – or die

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It’s a bitter truth, but these days in business there is no option but to try to continuously improve your products and services. Competition is simply too fierce, and those that aren’t constantly striving to keep a step ahead of their rivals are unlikely to succeed. The days of launching a product and leaving it …
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9 places to find data insights for CRO

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All conversion rate optimisation activity should be born out of data insights. It’s a mantra I find myself repeating over and over again, and with good reason. But if these data insights are so critical, then where do you go to find them? I’ve collated a list of nine sources of data insights that will …
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10 reasons why test and learn can benefit your organisation

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If you haven’t yet started a ‘test and learn’, or continuous optimisation, strategy for your organisation, now is a great time to start. Here are ten of the main benefits: It’s simple Getting started with digital optimisation doesn’t need to be hard. There are low-cost testing tools on the market that allow you to split …
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