In this blog post series I’ve shown you how you can give your website a health check.
With the global economy in the shape it’s currently in, and with more and more companies being forced to move online in order to survive, it’s never been more important to have a website that is fully optimised to sell your products and services.
I hope you’ve found the content in these posts useful. If you have, then you’ll be interested in an exciting announcement that you’ll find at the end of this post…
But first I’m going to recap on the main points from the series.
Competitor analysis
First of all I showed you how to benchmark your digital marketing activities by carrying out a regular competitor website analysis.
This is a review of the websites of other similar companies in your field (direct competitors) as well as some in an unrelated industry (indirect competitors).
Doing this is important, as it allows you to put a stake in the ground and see well your site is performing in relation to others.
Researching other companies’ products, sales funnels and marketing strategies can be a real eye-opener. It can reveal insider secrets on how you can steal a march on them.
SEO audit
In the next post I focused on the visitors you attract to your website.
Specifically I showed how you can run an SEO audit to give yourself the best chance of bringing in a good stream of targeted, high-quality traffic.
By using tools like Ubersuggest, Woorank and Google Search Console, you can pinpoint the areas where your SEO efforts are falling short.
This then serves as your own tailored checklist of fixes to improve your SEO metrics – including:
- the volume of organic monthly traffic
- the number of keywords the domain ranks for
- your domain score
I also showed you how to run a page speed analysis of your website.
Slow page load is something that Google takes very seriously. It can have a seriously negative impact on user experience.
Using Google’s Page Speed Insights tool, you can test the load speed of every page on your site. You’ll then get a clear step-by-step guide outlining exactly what you need to do to fix the issues that are identified.
Finally, I ran through how you can run a backlink audit.
Backlinks are links from other websites to yours, and play a crucial role in SEO. Google sees them as votes of confidence in your website, and so getting links in from high quality websites can do wonders for your search rankings.
They can also bring a fresh source of visitors to your site.
Ubersuggest will give you a top-level backlinks report, but you can also use a tool like SEMRush to give you a much more detailed backlink audit.
Optimising visitor conversions
In the final post I shifted my attention from traffic acquisition to on-site conversion.
The importance of converting your visitors to paying customers can’t be overestimated.
For a start it generally costs money to acquire new visitors to your website. Whereas converting them into customers doesn’t have to cost anything.
Increasing your conversion rate can increase your profitability exponentially, because your cost of acquisition stays the same.
Next I pointed out some Google Analytics reports as a great starting point for identifying conversion ‘stumbling blocks’ on your site.
And I then took you through a few of the principal areas you should focus on within your website – namely:
- your homepage
- your blog
- landing pages
- the checkout funnel (for ecommerce websites in particular)
If you’ve done the hard work of attracting streams of great traffic to your website, the last thing you want is for them to leave without doing anything.
Not everyone is going to buy from you on their initial visit.
So you want to be able to get some benefit from their visit. Try to capture at least their email address, so you can hook them in at a later date.
Conclusion
By following and implementing the steps in this series of blog posts, I’m confident that, in time, you will start to see your website getting more visitors and more conversions.
If you’re really committed to driving up your sales volumes, and you want to take your website to the next level, I’ve got exciting news for you.
I have recently launched my online course A Step by Step Guide to Conversion Rate Optimisation.
The course gives a complete grounding in conversion rate optimisation, while giving you all the tools you need to skyrocket the profitability of your website and, as a result, your business.
By taking the course you not only benefit from 90 video lessons, but you also get tons of bonus supporting materials including:
- worksheets
- assignments
- quizzes
- cheat sheets
- process templates that I’ve used with great success for a number of clients
as well as a certificate of completion.
You can find out more about the course here.
Thank you for subscribing to this blog series. I hope you found it helpful.
